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研究了2005~2012年发生在中国的新产品伤害危机事件中92篇危机声明数据,以危机声明扩散范围和危机声明可接受性为主要参数,分析危机沟通中声明发布的有效性.结果显示:(1)在危机声明扩散范围测试中,危机声明发布方法(发布战略)比危机发布内容(指导信息和调试信息)的影响更显著;(2)尽管关于危机声明可接受性的假设均被拒绝,但是这里总结了危机声明9个更易受到负面新闻报道的原因,以此引导参与者提供更易被接受的危机声明;(3)企业国籍、特征及是否上市对两个参数的影响不显著,而危机类型对声明扩散范围有显著影响.
This paper studies 92 crisis statements in the crisis of new product injury occurred in China from 2005 to 2012. The validity of the announcement in crisis communication is analyzed with the coverage of the crisis statement and the acceptability of the crisis statement as the main parameters.The results show that: (1) the method of crisis statement release (release strategy) is more significant than the crisis release (guidance and debugging information) in the spread of crisis statement testing; (2) despite the rejection of the assumptions about the acceptability of the crisis declaration , But here we summarize the nine reasons why crisis statements are more vulnerable to negative news coverage, so as to guide participants in providing more acceptable crisis statements. (3) The nationality, characteristics and whether the listing of listed companies affect the two parameters insignificantly, while The type of crisis has a significant impact on the scope of the declaration.