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本文选取杭州市郊三个具有典型代表意义的乡村旅游社区,通过对社区居民的抽样调查和数据分析认为,乡村旅游活动对社区存在五大层面的影响,即经济发展层面、社会文化层面、道德文化层面、资源环境层面和生存环境层面。产生这些影响的深层次原因,主要包括社区的属性特征、社区居民的属性特征及其他利益主体的属性特征。因此,根据乡村旅游受益主体的不同属性特征,制定相应对策,使各利益主体明确责任,是促进乡村旅游社区可持续发展的有效途径。
In this paper, we choose three typical rural tourism communities in Hangzhou suburbs. Through the sample survey and data analysis of the community residents, rural tourism activities have five levels of impact on the community, that is, economic development, social and cultural aspects, moral and cultural aspects , Resource environment level and living environment level. The deep-seated reasons for these impacts include the characteristics of the community, the attributes of the community residents and the attributes of other stakeholders. Therefore, according to the different attributes and characteristics of rural tourism beneficiaries, making corresponding countermeasures so as to make each stakeholder have a clear responsibility is an effective way to promote the sustainable development of rural tourism communities.