中国汽车业要想取得真正的成功必须要有自己的开发能力和品牌。因此,必须学会产品的开发并用自己的品牌去开拓市场,实现真正的“中国制造”,抓住前后两端,才能在产、销量增长的同时也取得自主民族品牌的目标。 产品开发是中国汽车工业的软肋,提高产品开发能力已成为工业内强烈呼声。然而在全球化的今天,完全依靠一个企业的力量全面开发汽车新产品在中国已经既无可能,也无必要。其实,培育中国汽车的自主开发能力有多种途经,上海通用对引进的车型作全面本土化的改 China’s auto industry in order to achieve real success must have its own development capabilities and brand. Therefore, we must learn product development and use their own brand to open up the market, to achieve a true “Made in China”, seize the front and rear ends, in order to increase production and sales, but also achieve the goal of independent national brand. Product development is the underbelly of China’s auto industry, improve product development capabilities have become a strong voice in the industry. However, in today’s globalization, it is impossible and unnecessary in China to fully develop new automotive products by relying solely on the power of one enterprise. In fact, there are many ways to cultivate the self-development capability of China’s automobiles. Shanghai GM has completely changed the imported models