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根据2014年新实施的《中华人民共和国商标法》(下称商标法)等法规的规定,结合市场竞争发展的实践,笔者认为,新商标法实施后,企业在商标使用中需要注意以下五个方面的问题:一、创新使用创新是一个企业、一个产业、一个国家发展的不竭动力,也是商标使用中的永恒主题。2 0 11年获得首届世界知识产权组织商标运用国际金奖的恒源祥,就是创新使用和运作商标的典型。上世纪90年代初,当许多企业集中精力于生产,在自己生产加工的商品上使用商标时,恒源祥就开始了商标使用的创新
According to the new “Trademark Law of the People’s Republic of China” (hereinafter referred to as “Trademark Law”) and other laws and regulations in 2014, combined with the practice of market competition, the author believes that after the implementation of the new Trademark Law, enterprises need to pay attention to the following five Problems: I. Innovation and Use Innovation is an inexhaustible motive force for the development of an enterprise, an industry and a country. It is also an eternal theme in the use of trademarks. Hengyuanxiang, which won the first WIPO International Trademark Use Award in 2011, is a typical example of the innovative use and operation of trademarks. In the early 90s of last century, when many enterprises focused on production and used trademarks on their own manufactured goods, Hengyuanxiang started the innovation of trademark use