一、不同文化语境下电视产品的性质商业化电视文化时代的到来和高技术渗透到电视产品的生产领域,冲击了传统电视节目制作的基石,改变了电视节目的性质,使具有商业性和公益性双重特性的电视产品在不同的文化语境中凸显各自的文化魅力。1·公益性高语境文化区和低语境文化区背景 I. The Nature of TV Products in Different Cultural Contexts Commercialization The advent of the television culture era and the infiltration of high technology into the production of television products have infringed on the cornerstone of traditional television program production and have changed the nature of television programs to enable commercial and The public service dual characteristics of television products in different cultural context highlights their own cultural charm. 1. Nonprofit Contextual and Cultural Contexts Context