随着我国经济水平的不断提高,国民旅游消费快速增长,整个旅游产业也将步入高速发展。但是近年来国内旅游形势风云变幻,国家“三公”消费的限制和《旅游法》的出台,严重打击了传统旅游业的发展。传统旅游业务大幅缩水,传统模式面临生死挑战,传统旅游业将面临巨大的改变。一、传统旅游业形势在传统产业链模式下,团散比例基本持平,形成了习惯性的旅游销售与接待模式。一线景区在新形势下,团散比例发生很大变化,自驾游等爆发式增长,但旅游景区没有快速地调整接待模 With the continuous improvement of China’s economy, the rapid growth of national tourism consumption, the entire tourism industry will also enter a rapid development. However, in recent years, the changing situation of domestic tourism, the restriction of the “three official” consumption of the country and the introduction of the “Travel Law” have seriously hampered the development of the traditional tourism industry. The traditional tourism business has shrunk dramatically, the traditional model is facing the challenge of life and death, and the traditional tourism industry will face tremendous changes. First, the traditional situation of the tourism industry In the traditional industrial chain mode, the proportion of groups scattered basically the same, forming a habitual travel sales and reception mode. First-line scenic area in the new situation, the proportion of large changes in the regiment, traveling by car and other explosive growth, but the tourist attractions did not quickly adjust the reception mode