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2013年4月1日,苹果公司中国官网发布CEO库克致中国消费者的道歉信,称由于对外沟通不足而导致外界认为苹果公司态度傲慢,今后将对在中国的维修和保修政策进行深刻反思。苹果公司将改进iPhone等设备的维修政策,使其符合中国的“三包”规定。这是苹果公司朝正确方向迈出的一步,值得中国消费者和媒体欢迎。央视3·15晚会曝光苹果手机不符合中国“三包”规定后,苹果公司一度态度生硬,有人分析这
April 1, 2013, Apple China official website released CEO Cook's apology letter to Chinese consumers, said due to lack of external communication led to the outside world that Apple's arrogant attitude in the future will be in China, repair and warranty policy, a profound reflection . Apple will improve its iPhone and other equipment maintenance policy to make it in line with China's “three guarantees” requirement. This is a step Apple has taken in the right direction and deserves the welcome of Chinese consumers and the media. CCTV 3 · 15 night exposure Apple cell phone does not meet China “Three Guarantees ” after the provisions of Apple's attitude was blunt, some people analyze this