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谈到互联网思维与新媒体思维实在不能算是一个新话题,目前针对新媒体转型较为成功的报业集团和报社做了相关调研,报业新媒体发展不容乐观。发展迅速现状不容乐观相关研究表明,2015年下半年报业客户端呈现井喷式增长,而两微一端几乎成为报社标配,但实际报业接触互联网已有近20年,最早有手机报、网络版、阅读器等,但鲜有成功案例,为何现在开始集中于两微一端呢?
Speaking of Internet thinking and thinking of new media can not really be regarded as a new topic, the current media industry for the success of the new media newspaper group and the newspaper made a related investigation, the newspaper industry is not optimistic about the development of new media. The rapid development of the current situation is not optimistic Related studies have shown that newspaper clients in the second half of 2015 showed a blowout growth, while the two micro-end has almost become a newspaper standard, but the actual press contact with the Internet for nearly 20 years, the earliest mobile newspaper, network Version, readers, etc., but few success stories, why now focus on two micro-end it?