一、四级品牌战略的含义品牌是一种精神财富,是一种无形资产。人们常常谈论产品品牌,其实,人可以有品牌,物可以有品牌;企业可以有品牌,政府可以有品牌;地区可以有品牌,国家可以有品牌。从发展商贸业、提升商贸业竞争力方面来讲,产品品牌是一个最低级的品牌,在它之上有企业品牌; First, the meaning of four brand strategy Brand is a spiritual wealth, is an intangible asset. People often talk about product brands, in fact, people can have a brand, things can have a brand; companies can have a brand, the government can have a brand; a region can have a brand, and a country can have a brand. From the development of commerce and trade, to enhance the competitiveness of commerce and trade industry, the product brand is a lowest-level brand, above which there is a corporate brand;