２１世纪将为中国回族企业的发展提供更为广阔的舞台与空间，也决定了更高的目标与要求，而回族企业家必须具有相应的高素质才能把握机遇，迎接挑战。作者集个人创业十余年的追求、思考与实践，从四个方面提出了新世纪对回族企业家的素质要求。重点介绍了西安三宝双喜集团公司将伊斯兰传统文化溶注于企业管理文化的鲜明特色 The 21st century will provide a broader stage and space for the development of the Hui enterprises in China and will also set higher goals and requirements. However, the Hui entrepreneurs must have the corresponding high quality to seize the opportunities and meet the challenges. The author sets the personal pursuit of more than ten years of business, thinking and practice, put forward from four aspects of the new century on the quality requirements of the Hui entrepreneurs. Focus on the Xi’an Sapphire Double Happiness Group Company will be the traditional culture of Islam dissolved in the distinctive characteristics of corporate management culture