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名牌战略是一项长期、复杂而艰巨的企业系统工程,其实质是对企业营造名牌(名牌产品、名牌企业)运作中有关全局性和长远性的重大问题所进行的决策或系统构想。名牌战略包含三个基本要素;理念、目标及策略。 一、理念:名牌战略的原动力
Brand strategy is a long-term, complex and arduous enterprise system engineering. Its essence is the decision-making or system design for major problems concerning the overall situation and the long-term nature of the operation of building brand-name products (brand-name products and brand-name enterprises). Brand strategy consists of three basic elements; philosophy, goals and strategies. First, the concept: the driving force of brand strategy