2012全国汽车后市场格局变化分析

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近期到各地演讲时许多人问我,“2012年全国汽车后市场怎么样?”这说明更多的企业家在关心市场的变化。中国改革开放后所诞生的民营企业家经过30年的发展,变得理性,变得更成熟。概括地说:2012年的中国汽车后市场非常活跃——汽车汽配市场(城)越建越多,并向三线四线城市迅猛发展;经销商的营销模式悄悄在变革;从业人员的整体素质不断提高;汽车后市场的刚性需求渐渐起到主导作用;各地汽车配件用品商协会的作用在行业不断强化;全国汽车配件用品市场的天地更加广阔。 Recently, many people have asked me when they staged their lectures around the world. “What about the post-2012 national auto market?” This shows that more entrepreneurs are concerned about the changes in the market. After 30 years of development, China’s private entrepreneurs, born after the reform and opening up, have become more rational and mature. In a nutshell: China’s auto aftermarket was very active in 2012 - the auto parts market (city) was built more and more rapidly to the third-tier and fourth-tier cities; the sales model of dealers was quietly changing; the overall quality of employees continued Improve the automotive market after the rigid demand gradually play a leading role; around the auto parts supplier Association role in the industry continue to strengthen the national auto parts market is more broad.
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