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研学旅游作为一种教学方式和旅游产品,逐渐受到国家的重视,并提出要大力推进“研学旅行”旅游产品。本研究从旅游者感知的角度探讨大学生研学旅游各要素的重要性及表现性。本文采用问卷调查及IPA分析法对研学旅游的重要性和表现性进行综合分析,最终得出以下主要结论:研学旅游目的地及旅游过程中的安全因素是研学旅游者重视并做得比较好的地方,需引起注意,未来需要着重探讨。
As a kind of teaching method and tourism product, research tourism is getting more and more attention from the country, and it is proposed that we should vigorously promote “research travel” tourism product. This study explores the importance and expression of the various elements of college student tourism from the perspective of tourists. In this paper, a comprehensive analysis of the importance and performance of research tourism is conducted by means of questionnaire and IPA analysis. Finally, the following main conclusions are drawn: the safety factor of research tourism destination and tourism is highly valued by tourism researchers and done well Places, need to attract attention, the future needs to focus on.