世纪之交，以ＩＮＴＥＲＮＥＴ为代表的全球电子信息转播网络迅速崛起，对传统的大众传播形成了巨大冲击。传统报纸在广播、电视两大媒体相继出现后，又一次面临技术发展所带来的严峻挑战。应该看到，作为最早和最重要的大众传播媒体，报纸一直是在不断适应社会要求、技术发展? At the turn of the century, the global electronic information relay network, represented by INTERNET, has rapidly risen, forming a huge impact on the traditional mass media. After the two major media of radio and television appeared one after another, traditional newspapers once again face the severe challenge brought by technological development. It should be noted that as the earliest and most important mass media, newspapers have been constantly adapting to the social requirements and technological development?