论文部分内容阅读
本文为了进一步挖掘城市便捷酒店在南宁的发展潜力,采用文献资料法,对南宁城市便捷酒店进行分析,归纳总结出城市便捷酒店目前存在的主要问题,认为实施新型的营销策略对城市便捷酒店来说已迫在眉睫,需要以4P为理论基础,分别从产品、价格、渠道和促销四个方面来调整,以增强核心竞争力。
In order to further tap the development potential of urban convenience hotel in Nanning, this paper analyzes the Nanning City Convenience Hotel by using the method of literature and information, sums up the main problems existing in the city convenience hotel and concludes that the implementation of a new marketing strategy for urban convenience hotel Has been imminent, need to 4P as the theoretical basis, respectively, from the product, price, channel and promotion of four respects to enhance the core competitiveness.