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连锁受宠为哪般近几年,连锁经营陡然升温,一下子热了起来,国内营销报刊上打着连锁、加盟、特许经营、代理、经营商等招牌的广告铺天盖地,让人眼花缭乱应接不暇;街头、社区带有连锁、加盟字样的干洗店、美容院、豆腐坊等店铺比比皆是。连锁何以如此受人青睐?从大量的连锁广告中就不难发现“秘密”:企业一方面从连锁加盟中获取加盟费或者管理费,一方面又借助连锁加盟之机向加盟者推销了自己的设备和产品,使加盟者成为自己不用付工资报酬且能为自己创造财富的超级推销员。此等坐享其成、不用承担任何风险的美事谁不心动,自然
In recent years, the franchise has suddenly become hot. Suddenly the heat has risen. Advertisements in franchises, franchises, franchises, agencies, operators and other signs in the domestic marketing newspapers are overwhelming. The streets are overwhelmed , Community with chain, joined the words dry cleaners, beauty salons, tofu Square and other shops abound. Why so popular chain? From a large number of chain ads is not difficult to find “secret ”: on the one hand from the franchise to obtain franchise fees or management fees, on the one hand and with the help of franchising to sell franchisees Own equipment and products, so franchisees become super-salesmen who can create wealth for themselves without paying their salaries. These enjoy themselves, do not assume any risk of beauty who do not heart, naturally