近日,一家商厦挂出了一幅标语——“是该穿羊毛衫的时候了”。没有产品的品牌,没有产品的性能,更没有关于获奖的说明,但却挽留住了穿梭于秋风中人们的匆匆步履,仿佛在提醒人们:天凉了,您应该买件羊毛衫了。这体现了广告的情感诉求。厂告的目的是促进销售,但这个目的能否实现,虽不完全决定于广告,但广告能否打动受众至关重要。随着人们生活节奏的逐步加快,人们更多的时间都投放在繁忙的工作中,面对铺天盖地的广告潮,以及俗不可耐的表现模式,人们早已厌倦,也无动于衷。但是,人们在匆匆追随 Recently, a commercial hang out a slogan - “It is time to wear sweaters ”. There is no product brand, there is no product performance, but there is no award-winning description, but retained the shuttle in the autumn wind people walking, as if to remind people: cold, you should buy a sweater. This reflects the emotional appeal of advertising. The purpose of the factory report is to promote sales, but whether or not this purpose can be achieved is not entirely determined by the advertising, but whether advertising can influence the audience is of paramount importance. As the pace of people’s life accelerates, people spend more time on busy work. People are tired and indifferent in the face of overwhelming advertisements and the impotence of performance patterns. However, people are hurriedly following