论文部分内容阅读
根据对我国电视业经营单位的抽样调查显示,广告收入一般占到我国电视经营单位总收入的70%左右,节目制作与交流收入占20%左右,而多元化经营的收入则不到8%(1999,黄升民等),广告业务是电视企业最重要的经营业务。一、我国电视广告的发展1、我国电视广告收入快速增长改革开放以来,我国广告业发展迅速,全国广告营业额从1983年2.34亿
According to a sample survey of the TV industry’s business units in China, advertising revenue generally accounts for about 70% of the total revenues of TV business units in China. The revenue from program production and exchange accounts for about 20%, while the revenue from diversified operations is less than 8% 1999, Huang Shengmin, etc.), advertising business is the most important business television business. First, the development of China’s television advertising 1, the rapid growth of China’s TV advertising revenue Since the reform and opening up, China’s advertising industry has developed rapidly, the national advertising turnover from 234 million in 1983