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一谈及百威啤酒的广告,中国消费者头脑中首先出现的就是百威啤酒关于蚂蚁的系列广告,消费者觉得蚂蚁系列广告一定是百威啤酒最有名的广告;但是绝大多数的美国消费者,一提及百威啤酒广告,他们最大的印象就是百威赫赫有名的克拉斯代重挽马(Clydesdale),可以说这种源产于苏格兰Clyde的名马已经成为百威啤酒乃至于百威啤酒的拥有者安休斯·布希公司(Anheuser-Busch,世界最大的啤酒酿造商)在美国最大的也是最受欢迎的标志性视觉形象。
Talking about Budweiser’s advertisement, the first appearing in the minds of Chinese consumers is Budweiser’s series of advertisements about ants. Consumers think that ant series advertisements must be Budweiser’s most famous advertisement; however, the vast majority of U.S. consumers One mention Budweiser beer ads, their biggest impression is that Budweiser’s famous Claes on behalf of Crane (Clydesdale), it can be said that this originated in Clyde, Scotland has become Budweiser beer and even hundreds of The largest and most popular iconic visual image in the United States is Anheuser-Busch (the world’s largest beer brewer), the owner of Whiskey.