时间取向作为非言语交际的重要组成部分,对跨文化交际有着重要影响。本文以时间取向为视角,对中英文广告语言进行对比分析,充分认识中西方在时间取向上的差异,以期对中西方文化有更深入的理解,促进跨文化交际的顺利进行。 As an important part of non-verbal communication, time orientation has an important influence on intercultural communication. This article takes the time orientation as the angle of view, compares and analyzes the Chinese and English advertisement language, fully understands the differences in the time orientation between China and the West in order to have a deeper understanding of Chinese and Western cultures and promote the smooth progress of intercultural communication.