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在数字技术主导媒体发展的时代,学术期刊由产品价值导向转变为用户价值导向成为进一步提升和发展的共同趋势。本文阐述了用户价值导向的基本概念和内涵,总结了现阶段学术期刊在推进数字化转型、实现刊网融合中存在的主要问题和误区。文章以“学者在线”国家级学术数字出版平台为例,从内容变革、数据分析、学术评价和组织架构创新等方面论述了在数字媒体时代,学术期刊如何以用户价值导向为核心,构建刊网融合发展新模式。
In the era of digital media dominated by media, academic journals have become the common trend of further promotion and development from changing product value orientation to user value orientation. This article elaborates the basic concepts and connotation of user value orientation and summarizes the main problems and misunderstandings that academic journals have in promoting digital transformation at the present stage. Taking “scholar online” as an example, this paper discusses how academic journals take user value orientation as the core and builds from the aspects of content transformation, data analysis, academic evaluation and organizational structure innovation in the digital media era Newspaper network integration and development of new models.