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面对互联网领域频频曝出的恶性广告事件,监管部门终于痛下决心——《互联网广告管理暂行办法》(以下简称《暂行办法》)本月起正式施行。这项针对搜索、电商、社交网站等互联网行业的广告新规让大量付费广告浮出水面。目前在电商平台、O2O生活平台等领域多家企业已将付费搜索广告标注出“广告”字样。这意味着以往处在显眼位置的推广项目,此后可能不再是消费者的首选。在广告转化效果减弱的情况下,将更加考验广告经营者的营销能力。
In the face of the vicious advertising incident frequently exposed in the Internet field, regulators finally made a painful decision that the Interim Measures for the Administration of Internet Advertising (hereinafter referred to as the “Interim Measures”) came into effect this month. The new rules on advertising for the internet industry, including search, e-commerce and social networking sites, make massively paid ads appear. Currently in the electricity supplier platform, O2O life platform and other fields many companies have paid search advertising marked “advertising ” words. This means that promotion projects that have been prominent in the past may no longer be the first choice for consumers. In the case of the ad conversion effect weakened, will more test the advertising manager’s marketing capabilities.