“合资自主”品牌似乎已由萌芽期进入了盛开期,各个合资厂商都纷纷推出自已的“本土化”品牌。宝骏便是上汽通用五菱的合资自主品牌,宝骏630则是宝骏品牌下的首款车型,它在合资品牌车型与纯自主品牌车型之外为消费者又提供了另一种选择。合资自主品牌是国内汽车合资公司通过购买、引进外方产品技术平台,并在此基础上重新开发出知识产权归属于合资公司的品牌、车型。那么作为上汽通用五菱旗下的宝骏630又是如何呢?显而易见,宝骏630的合资优势来自 “Joint Venture ” brand seems to have entered its infancy by the bud, all joint venture manufacturers have introduced their own “localization ” brand. Po Chun is the joint venture of SAIC-GM-Wuling’s own brand, Po Chun 630 is the first Po-brand under the brand, which in addition to its joint-venture brand models and pure-brand models for consumers and provides another option. The joint venture proprietary brand is a domestic automobile joint venture through the purchase and introduction of foreign technology platform, and on this basis to re-develop the intellectual property belongs to the joint venture company’s brands, models. So as the SAIC-GM-Wuling’s Po Chun 630 is how it? Obviously, Baojun 630’s joint venture advantage from