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旅游产品是旅行社得以生存的保证,没有产品,旅行社的经营管理便无从谈起。从总体上来看我国旅行社产品比较单调的,团体旅游占领着我国市场。随着旅游者对旅游的要求逐渐升高,单一的旅游产品已经不能满足旅游者的需求,因此旅行社新兴产品的开发成为旅行社生存的根本。本文通过对我国社会现状、旅游业及旅行社的发展、旅游需求偏好等外部因素以及目前旅游市场上较为成功的新兴产品的开发,来浅显的探讨旅行社新兴旅游产品的开发的前景方向以及部分要求。
Travel products to ensure the survival of travel agents, there is no product, travel management will be impossible to talk about. From a general point of view our travel products more monotonous, group tourism dominate the Chinese market. With the gradual increase of tourists’ demands for tourism, single tourism products can no longer meet the needs of tourists. Therefore, the development of new products in travel agencies has become the fundamental survival of travel agencies. Based on the current social conditions in our country, the development of tourism and travel agencies, the preference of tourism demand and the development of more successful emerging products in the tourism market, this paper briefly discusses the prospect and some requirements of the development of new tourism products in travel agencies.