汉字在我国已有悠久的历史,已经融入了我们生活中的点点滴滴,然而汉字设计在包装中展现,更是达到了淋漓尽致,体现出了强大的生命力,包装在当今的社会,越来越功利化,越来越为了促进销售而存在,汉字作为我们交流的最重要和最直接的手段,无疑成为了最好的设计元素,汉字让人更懂得包装的意义所在,同时也达到了促销的作用。本文主要介绍汉字设计特性在包装中的运用,从而促进了消费。 Chinese characters in our country has a long history, has been integrated into our lives bit by bit, however, the design of Chinese characters in the packaging to show, but also reached the fullest, showing a strong vitality, packaging in today’s society, more and more Utilization, more and more in order to promote sales exist, Chinese characters as our most important exchange of communication and the most direct means will undoubtedly become the best design elements, Chinese people know more about the meaning of packaging, but also to achieve the promotion effect. This article introduces the use of Chinese character design features in packaging, thus contributing to consumption.