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美丽小镇具有的美丽、特色和绿色的特点决定了其发展旅游的可能性,小镇发展旅游适应了市场变化的需要和经济发展模式调整的趋势,展现出巨大的发展潜力,旅游业将会成为美丽小镇未来发展的动力之一。本文将美丽小镇的旅游化模式分为三类:行业依托型、资源导向型和旅游地产驱动型,以博鳌小镇、束河古镇和上海泰晤士小镇为例进行了分析。得出:小镇旅游化模式受多种因素的影响,美丽小镇应根据当地的资源优势和社会经济发展状况寻找适合自身发展的旅游化道路。
The beautiful, characteristic and green characteristics of a beautiful town determine the possibility of developing tourism. The development of a small town adapts to the needs of market changes and the adjustment of economic development mode and shows tremendous potential for development. The tourism industry will Become one of the driving forces for the future development of the beautiful town. This paper divides the beautiful towns’ tourismization modes into three categories: industry-based, resource-oriented and tourism-driven real estate, taking Bo’ao Township, Shuhe Old Town and Shanghai Thames Township as an example. It is concluded that the mode of tourism in small town is affected by many factors. The beautiful town should find a suitable tourist path based on its local resources and social and economic development.