在市场竞争日益激烈的今天,树立品牌已不仅仅局限于传统行业,电视台、电视频道、电视栏目也在进行着品牌的打造与经营。与此同时,媒体广告经营也应当在媒体大品牌的建设过程中与之捆绑,并建立一个行之有效的媒体品牌化广告经营战略。这种战略,不仅有利于媒体的整体品牌形象,有利于广告经营,更有利于客户找到最适合自己的广告资源,提高 In an increasingly competitive market today, establish a brand has not only limited to the traditional industries, television stations, television channels, television programs are also ongoing brand building and operation. At the same time, the media advertising operation should also be bundled with the media big brand building process, and establish an effective media brand advertising business strategy. This strategy is not only conducive to the overall brand image of the media, is conducive to advertising business, more conducive to customers to find the most suitable for their own advertising resources, improve