报刊专副刊在传播大众文化方面起着先导和渗透作用。在当前媒介生态环境发生很大变化的情况下,研究报纸专副刊的改革与管理,具有重要的意义。 一、单纯的文艺副刊已不能满足读者多层次的丈化需求,“大副刊意识”是报业发展的必然。 随着人们生活的丰富多彩和报纸版面的增加,今天的报纸没有一家只是单纯的文艺副刊,而各种 Newspaper supplements play a leading role in the dissemination of popular culture and infiltration. In the current media environment has undergone great changes, it is of great significance to study the reform and management of newspapers and magazines. First, the pure literary supplement can not meet the readers’ needs of multi-level literary talent. The awareness of the major magazines is the inevitable development of the newspaper industry. With the richness of people’s lives and the increase in newspaper pages, none of today’s newspapers is simply a literary supplement,