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天津市政府采购中心按照“政企合作、开放融合、质效并重、服务共享”的理念建设政府采购网上商城,通过严格管理,打造出阳光便携的采购平台,获得了采购人高度评价。政府采购中心在科学分析电商企业与实体企业优劣势的基础上,引导带动融合发展、共存共赢,特别是本市传统线下企业积极转型升级,建立发展网上销售模式,整合商品品类品牌资源,不同行业的本地优秀供应商形成战略合作关系,强强联合,形成了集聚本地资源的集团化经营模式。本文提出下一步电商企业重点由销售商品向引导生产转变和由分散独立的竞争主体向融合协同新生态转变两方面入手,提升企业实力,实现快速发展的思路和建议。
Tianjin Municipal Government Procurement Center in accordance with the “government-enterprise cooperation, open integration, both quality and efficiency, service sharing ” concept of building government procurement online mall, through strict management, to create a sunshine portable procurement platform, access to the buyers spoke highly of. Based on the scientific analysis of the strengths and weaknesses of E-commerce and physical enterprises, the government procurement center will guide and promote the development of coexistence and win-win cooperation. In particular, the traditional offline enterprises in this city will actively transform and upgrade, establish and develop online sales models, and integrate brand resources of commodity products , The local outstanding suppliers from different industries formed a strategic cooperation relationship and formed a group management mode focusing on local resources. In this paper, the author puts forward the ideas and suggestions on how to deepen the strength of enterprises and realize the rapid development of e-commerce enterprises from the point of selling commodities to guiding production and the transition from decentralized and independent competition entities to the integration and coordination of new ecology.