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图们江区域是中国的核心地区,以长吉图为开发开放先导区,立足图们江,面向东北亚,服务大东北,全面推进图们江区域合作开发是政府规划中的重中之重。但是目前长吉图地区的旅游市场已基本处于买方市场阶段,旅游供给主体只有通过产品的不断创新,才能满足多样化的市场需求。业态创新是产品创新的主要方面,随着旅游市场竞争的加剧,旅游供给主体越来越关注业态的创新,尤其是旅游新业态不断受到多方面的关注。但是在研究长吉图旅游业态方面还没有很成熟的观点,相关研究成果较少,理论研究明显滞后于旅游业态发展的实际需求。本文从吉林旅游业态发展的角度,结合图们江区域合作开发的大环境,对发展长吉图地区的新兴旅游业态进行较为全面的分析,并提出了具有针对性的旅游业态发展规划思路,对长吉图地区的旅游产业发展具有较强的指导性。
The Tumen River region is the core area of China. Taking Changji Photo for the development and opening up of the Pilot Area, based on the Tumen River, facing the northeast Asia and serving the northeast, the Tumen River region is the most important part of the government’s plan to comprehensively promote the cooperation and development in the Tumen River region . However, at present, the tourism market in Chang-Ji-Tu region has basically been in the buyer’s market stage, and the main supplier of tourism can only meet diversified market demands through continuous innovation of products. Business innovation is the main aspect of product innovation. With the aggravating competition in the tourism market, tourism suppliers are paying more and more attention to the innovation of business formats. In particular, the new formats of tourism continue to receive various concerns. However, there is not a mature view on the tourism status of Chang-Ji-Tu, and there are few related research results. The theoretical research obviously lags behind the actual demand of the development of tourism. Based on the development of tourism industry in Jilin Province and the environment of cooperation and development in the Tumen River region, this article analyzes the emerging tourism industry in Changjitu area and puts forward some ideas for the development planning of tourism industry. The tourism industry in Changjitu area has strong guidance.