“证据”和市场如果你开处方药，制药工业方面就会对你感兴趣，并且投入一笔数目惊人的钱试图影响你。改变医师处方习惯最有效的方式是通过代表人（英国称“药物代表”，北美叫“新药推销员”）拎着装满支持其药物证据的公文包各处走动１。药物代表们不像以前那样说些不实之 “Evidence” and the Market If you open prescription drugs, the pharmaceutical industry will be interested in you, and invest a surprising amount of money trying to influence you. The most effective way to change the prescription of a physician is to move around with a briefcase filled with evidence supporting the drug through a representative (known as a “drug representative” in the United States) and a “new drug salesman” in North America. Drug representatives are not as untrue as they used to be