出版社回款率的高低,看似是出版单位的事,但它却影响整个出版业的健康发展,退货的规范与否将直接影响出版社回款率的高低,而回款率的高低在与退货率成反比的情况下,仍然会受到社会客观原因和企业微观行为的制约,基层书店同志从两个方面论述了主客观因素对回款率的制约,以求找出影响回款率高低的主要原因。 The level of the repayment rate of the publishing house appears to be the issue of the publishing unit, but it affects the healthy development of the publishing industry. The standard of the return will directly affect the level of the repayment rate of the publishing house. The rate of return is between And the return rate is inversely proportional to the case, will still be subject to social objective reasons and business micro-behavior constraints, comrades of grass-roots bookstores discussed from two aspects of the subjective and objective factors on the repayment rate constraints in order to find out the impact of the rate of return The main reason.