媒界产业发展进入“快车道”问:您一直在作关于传播媒介发展情况的调查研究,概括来讲,我国媒介产业目前的发展态势是怎样的?答:目前我国的传媒产业正处在重大的社会发展和变化的进程中,用一句话来概括就是我国媒介产业的发展已经进入了规模化发展的“快车道”。问:规模化发展是什么概念?答:简单地说,就是随着竞争的加剧,媒体都努力把自己的规模做大。规模扩张总体上是按照“马太效应”(强者越强,弱者越弱)的方式进行的,市场份额会越来越集中于少数优势媒体,而原本市场份额较小的媒体则在竞争中会越来 Media industry into “fast lane ” Q: You have been doing research on the development of the media, in a nutshell, the current development trend of China’s media industry is what? A: At present, China’s media industry is In the process of major social development and change, one sentence can be used to summarize that the development of China’s media industry has entered a “fast lane” of large-scale development. Q: What is the concept of large-scale development? A: In simple terms, that is, as competition intensifies, the media are trying to make their own scale. The expansion of scale is generally based on the “Matthew Effect” (the stronger the stronger, the weaker the weak) approach, the market share will be more and more concentrated in a few dominant media, while the original market share of smaller media in the The competition will be more and more