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在低碳经济背景下,企业开展低碳营销成为大势所趋。本文运用SWOT系统分析法对企业开展低碳营销进行分析,并借鉴特斯拉电动汽车企业开展低碳营销的成功经验,提出低碳经济时代企业开展低碳营销的对策和建议。
In the context of low-carbon economy, low-carbon marketing enterprises to become the trend of the times. In this paper, SWOT analysis is used to analyze the low-carbon marketing of enterprises, and learn from Tesla’s successful experience in low-carbon marketing, and put forward countermeasures and suggestions for low-carbon marketing in low-carbon economy.