广告、买赠、低价,被称为中国市场的老三板斧,也是必杀技。从十几年前开始到现在仍可大杀四方,对于中国营销人而言,如果这三板斧都耍不好,你算白混了。我们耳熟能详的商业大佬很多都是靠这三板斧起的家。广告、买赠、低价,这三板斧看似独立存在,实则环环相扣。广告不再绚烂唯美,不再华而不实,而是采用实用至上的原则:这里的价格最便宜、这里的买赠够豪迈。广告不再像广告,更是降价通知。对用户而言,被无聊的广告围追堵截半辈子了,早已有了很强的免疫力,唯一还能让其心动就是降价通知了。降价要讲究稳准狠,瞄准时机、瞄准区域、瞄准款型、瞄准对手的薄弱地带,讲究一击得手,力求全身而退,一两天即可,打完收工,尽量不给对手留反击时间,但是应 Advertising, buy gifts, cheap, known as the Chinese market, the third board ax, but also nirvana. From a dozen years ago to the present can still kill four square, for the Chinese marketers, if the three axes are playing bad, you are considered white-faced. Many of our business big brothers are familiar with the home from the three ax. Advertising, buy gifts, cheap, these three ax seems to exist independently, but in fact interlocking. Advertising is no longer beautiful gorgeous, no flashy, but the use of practical supreme principle: the cheapest price here, buy enough gifts heroic. Advertising is no longer like advertising, it is price cuts notice. For users, being boring half-baked by the boring ads, already had a strong immunity, the only heart-let it is the price cut notice. Price reduction should pay attention to steady and ruthless, aiming for the timing, aimed at the region, aiming models, aimed at the opponent’s weak zone, pay attention to a strike, and strive to get out of the body, a day or two, finish work, try not to leave opponents back , But should