给人以好处,谓之“惠”。在商场上,以小惠图大惠的营销策略,就是通过施小惠来招揽顾客,促进销售。 厂家给顾客回扣 在美国,有的企业为了吸引顾客购买他们的产品,就对顾客给予一定的回扣。 有位顾客用十几美元买了一个吹风机,包装盒上说,如果把购物发票连同盒上的产品标志证明寄回厂家,6个月内将退给顾客2.5美元的回扣。这位顾客抱着试试看的心理,将“凭证”寄了回去。过了几个月居然真的收到 Give people benefits, that the “benefits.” In the mall, with the benefits of marketing plans Hui Hui Hui, Shi Xiahui is to solicit customers and promote sales. Manufacturers rebate customers in the United States, some companies in order to attract customers to buy their products, give customers a certain rebate. A customer bought a hair dryer for a dozen or so dollars and said on the box that if the shopping invoice was sent back to the manufacturer along with the product’s mark on the box, a rebate of $ 2.5 will be refunded to the customer within 6 months. The customer holding the psychological test, the “certificate” sent back. After a few months actually received