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一、珠宝企业做电商的痛点(中国最成功珠宝电商佐卡伊高层总结给我的)1.流量红利时代已过,流量成本很高,加之珠宝本身的属性就决定了珠宝的成交率比其他品类低,目前也就千分之三左右。所以很多商家定位短频快一开始就不对,所以一碰到困难就放弃了(不愿意继续投入)而电商需要坚持,而很多人不能。2.珠宝做电商,货品周转与积压太消耗公司资金链,要投入专业的团队部门来运营;没有一定实力很难做。
First, the jewelery companies do e-commerce pain point (China’s most successful jewelery ecommerce Zoekay high-level summary to me) 1. Flow dividend has passed, the high cost of traffic, combined with the jewelry itself determines the properties of the jewelry turnover rate Lower than other categories, it is about three thousandths. So many merchants are not right at the beginning of their short-range positioning, so they give up whenever they encounter difficulties (they are reluctant to keep investing) while the e-commerce providers need to stick to it while many can not. 2. Jewelry to do business, turnover and backlog of goods too expensive company funding chain, to invest in a professional team to operate the department; there is no certain strength is difficult to do.