随着全球经济一体化的推进和我国人民政治地位、经济实力,海内外购买力的日益提高,人们对珠宝的关注也日益的增加,因此,我国的珠宝行业也在最近几年得到了飞速的发展,而且其发展趋势可谓是一日千里,势不可挡。但是,珠宝行业虽金玉其外,但是内在产品质量、品牌实力却是极度参差不齐,珠宝市场品牌的鱼龙混杂,很难进行管理和发展,尤其是随着我国珠宝行业快速增长的规模和市场需求的日益增长,传统的手工作坊式前店后厂单店自营或者复制一线创意作品-在沿海加工厂大规模流水线制作,然后批发式营销的经营手段已然不能满足我国消费者对于珠宝及其行业产业链日益求精的追求。 With the promotion of global economic integration and the increasing political and economic power of our people and the increasing purchasing power both at home and abroad, people are increasingly paying more attention to jewelry. Therefore, the jewelry industry in China has also enjoyed rapid development in recent years , But its development trend can be described as a thousand miles, unstoppable. However, although the jade jewelry industry, but the intrinsic quality of products, brand strength is extremely uneven, quite a mixed bag of jewelry market, it is difficult to manage and develop, especially with the rapid growth of China’s jewelry industry, size and market demand Of the growing traditional handmade workshops before the shop after the factory single shop or copy first-line creative works - in the coastal processing plant large-scale assembly line production, and then the wholesale marketing of business means already can not meet our consumers for jewelry and its industry The pursuit of the industry chain refinement.