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营销就是经营与销售,对于企业来说,营销即是做市场。市场营销不是简单的推销,也不是一项简单的有投机性的谋划。市场营销是一种战略性决策,是一种推出产品、树立企业形象、建立销售网络的全方位决策。2000年以后,随着产品的丰富,供大于求,市场竞争异常激烈及营销策略被运用。也就是新营销组合,即整合营销,包括:产品、价格、渠道、促销政治权力、公共关系。也就是从4P理论上升到了6P理论。市场营销归根到底,实际上是发现需求、创造需求,
Marketing is the business and sales, for businesses, marketing is to do the market. Marketing is not a simple marketing, nor is it a simple, speculative plan. Marketing is a strategic decision-making, is a full range of decision-making to launch products, establish corporate image, establish sales network. After 2000, with the abundance of products, oversupply, fierce market competition and marketing strategies were used. That is, the new marketing mix, that is, integrated marketing, including: product, price, channel, promotional political power, public relations. That is, from 4P theory to 6P theory. Marketing in the final analysis, in fact, is to find demand, create demand,