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党报的改革创新离不开大的政治环境和媒体生态,以及就此带来的比较优势。2012年尤其是2013年,报纸的政治环境和生态环境都发生了明显而深刻的变化。从政治环境来看,习近平总书记“8·19”讲话体现了新一届中央领导集体的执政理念和执政方略,从战略高度明确了主流媒体尤其是党报的职责所在。讲话旗帜鲜明地强调了新闻宣传的立场:意识形态工作是党的一项极端重要的工作;要坚持党管媒体原则不动摇;互联网已经成为舆论斗
The reform and innovation of the party newspaper can not do without the big political environment and media ecology and the comparative advantages brought about by it. In 2012, especially in 2013, noticeable and profound changes have taken place in the political environment and the ecological environment of newspapers. Judging from the political environment, General Secretary Xi Jinping’s speech on “August 19” embodies the governing concept and governing strategy of the new central leadership and clearly defines the duties of the mainstream media, especially the party newspaper, from a strategic perspective. The banner of speech clearly stressed the position of press and propaganda: ideological work is an extremely important work of the party; unswerving adherence to the principle of the party in managing the media; the Internet has become the media