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“茶π”营销启示录:这是一场关乎现在与未来“90后”“95后”的营销争夺战,这是一场巨头通通陨落,快消品断崖式下滑,但唯有“茶π”风景独好的独孤求败式的营销范例,我们不可错过。厉害!农夫山泉新品“茶π”自今年3月上市以来销售额已突破10亿元大关,成为今年最火的明星大单品。“茶π”的成功,为困扰所有企业的产品升级提供了最现实的借鉴,而“茶π”的每一步都堪称是产品升级的标准范例,“茶π”
“Tea π ” Marketing Apocalypse: This is a marketing battle between now and the future “90 ” “95 ” This is a giants altogether fall, FMCG cliffs decline, But only “tea π ” unique scenery of the lonely and decisive marketing paradigm, we can not miss. Nongfushangquan new “tea π ” since the market in March this year, sales have exceeded 1 billion mark, becoming the hottest star this year, a single product. The success of “Tea π” provides the most realistic reference for product upgrades that plague all enterprises, and every step of “Tea π” is a standard example of product upgrading. “Tea π”