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叶茂中不仅富于思想,而且敏于行动。他在广告创意、广告策划、广告文案设计、平面广告制作、CF(电视广告片)制作、客户管理、市场调查、CI设计及营销企划方面佳作连连。这些佳作也是叶茂中自己给自己做的“活广告”。这里,我们着重赏析一下叶茂中的广告创意及广告文案、活动策划。叶茂中广告创意赏析叶茂中在为台湾来的儿童食品“小豆苗”策划上海广告运动时.设计了一个绝好的创意:小学生正在听老师讲课,其中一个女学生抵不住“小豆苗”的诱惑,偷吃开了、被老师发现并批评。画面上打出“小豆苗提醒你,上课不要吃零食”。同时,片中老师也挡不住“小豆苗”的诱惑,走进商场购买小豆苗。此片一出,一句“上课不要偷吃小豆苗”的打趣语就流行开了,有力地促进了产品的销售。
Yeh Mao not only full of ideas, but sensitive to action. He is well-versed in creative advertising, advertising planning, ad copy design, print ad production, CF (television commercial) production, account management, market research, CI design and marketing planning. These masterpieces are also Yemao himself to do the “living ads.” Here, we highlight the appreciation of Ye Mao’s creative advertising and advertising copy, event planning. Ye Maozhong advertising creative appreciation Ye Mau in the planning for the children’s food in Taiwan for the ad campaign in Shanghai designed an excellent idea: primary school students are listening to the teacher, one of the female students can not resist the temptation of “small bean seedlings” Tucked away, discovered and criticized by the teacher. On the screen, “Xiao Dou Miao reminds you, do not eat snacks in class.” At the same time, the film teacher can not stop the “small bean seedlings” temptation to go into the mall to buy small bean seedlings. The film came out, a “class do not eat small bean seedlings” quack on the popular open, effectively promoted the product sales.