企业文化是企业在长期的经营管理过程中逐渐形成和发育起来的企业价值观、经营观、企业信誉及企业制度、传统和企业精神等的总和。在当前社会主义市场经济条件下,开展企业文化建设,塑造良好的企业形象,提高干部员工的整体素质,促进企业两个文明建设同步发展,是企业文化建设的目标和根本。文章从如何加强企业文化建设入手,探讨一些有益的做法,达到促进企业提高两个效益之目的。 Corporate culture is the sum of enterprise values, business concept, corporate reputation and enterprise system, tradition and entrepreneurial spirit, which are gradually formed and developed by enterprises in long-term management. Under the conditions of the current socialist market economy, it is the goal and foundation for the construction of enterprise culture to carry out the building of enterprise culture, create a good corporate image, improve the overall quality of cadres and employees, and promote the simultaneous development of the two civilizations. The article starts from how to strengthen the building of enterprise culture and discusses some beneficial practices to achieve the purpose of promoting two benefits for enterprises.