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近年来,随着我国经济的快速发展和人民生活水平的提高,旅游业发展迅速,冰雪旅游随之发展起来。在体验经济背景下,冰雪旅游因极具参与性、体验性、刺激性、休闲性,在我国冬季的旅游市场上备受推崇,消费者对冰雪旅游产品的体验也显得更加重要。本文将着眼于辽宁省的冰雪旅游资源条件,通过研究分析其冰雪旅游发展现状,指出其存在的问题,分析原因并试图找出解决的方法和对策。
In recent years, with the rapid economic development in our country and the improvement of living standards for the people, the tourism industry has developed rapidly and snow and ice tourism has developed along with it. In the context of experiential economy, due to its highly participatory, experiential, stimulating, and leisure nature, snow tourism is highly regarded in China’s winter tourism market and consumers’ experience of ice travel products is even more important. This article will focus on the conditions of ice and snow tourism resources in Liaoning Province, through the analysis of the status quo of ice and snow tourism, pointed out the existing problems, analyzed the reasons and tried to find solutions and countermeasures.