论文部分内容阅读
1爱马仕逆市增长三季度爱马仕收入为11.43亿欧元,按固定汇率计算增幅为7.9%。其中,欧洲的法国和意大利作为游客较为集中的国家,增速由上半年的7%提升至14.8%;日本地区增速16.6%;亚太地区表现疲软,仅增长1.5%。集团表示,中国香港和澳门的情况仍然较为艰难,中国内地相比之下仅是情况略好。实际上,定价及汇率变动带来的高价差已经成为奢侈品牌在亚太地区的业绩之痛。爱马仕中国价格约比欧洲费40%,海内外价差是推动销售的一大原因。
1 Hermes against the market growth Hermes revenue in the third quarter was 1.143 billion euros, at a fixed exchange rate increase of 7.9%. Among them, Europe, France and Italy, as tourists with more concentration, increased from 7% in the first half of the year to 14.8% in the first half of the year, 16.6% in Japan and only 1.5% in the Asia-Pacific region. The group said the situation in Hong Kong and Macao of China is still relatively difficult, compared with the situation in mainland China being slightly better. In fact, the high price differential caused by pricing and exchange rate changes has become a luxury brand’s performance in the Asia-Pacific region. Hermes China prices about 40% more than the European fees, spreads at home and abroad is a major reason to promote sales.