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旅游主、客体文化是旅游文化核心架构,旅游客体文化价值的体现与旅游主体文化品位息息相关。我国旅游人数的激增,推动着旅游业的发展,促使了旅游客体文化品质不断提升,同时国人在旅游过程中不文明言行也日益引起关注。然旅游者不文明言行仅是旅游主体文化品位不高的表象,目前侧重对其研究,存在片面性,且不深入。以江苏为例对75名游客进行开放半结构访谈,并采用Nvivo10软件质性分析,结果表明:旅游主体文化品位不高缘由旅游者心态文化、行为文化、体验能力文化、科技文化4个节点维度。本文阐述了此4个节点维度对我国旅游者文化品位的影响,并提出了相应的一系列针对性解决策略,以达成旅游主、客体文化的均衡提升,更好促进旅游可持续健康发展。
Tourism master and guest culture is the core structure of tourism culture. The embodiment of the cultural value of tourist objects is closely related to the cultural quality of tourism subjects. The surge in the number of tourists in our country has promoted the development of the tourism industry and promoted the continuous improvement of the cultural quality of tourists. At the same time, the uncivilized behavior and behavior of people in the tourism industry have drawn increasing attention. However, the impolite words and deeds of tourists are only the images of low-grade cultural tastes of tourists. At present, their research focuses on their research, and there is one-sidedness and not thoroughness. Taking Jiangsu as an example, we conducted an open semi-structure interview with 75 tourists and adopted Nvivo10 software qualitative analysis. The results show that the tourist quality of culture is not high due to four dimensions of tourist mentality culture, behavior culture, experience ability culture, science and technology culture . This paper describes the impact of these four node dimensions on the cultural quality of Chinese tourists and proposes a series of targeted solutions to achieve a balanced promotion of the tourism host and object culture and to promote the sustainable and healthy development of tourism.