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在信息化时代,企业传播的信息就是企业形象。同时,这种传播也显现出信息时代的新特征——信息传播的差别化。然而,在众多企业都意识到传播和形象的重要性时,如何吸引眼球,如何努力做到独树一帜,却成为企业面临的难题和挑战。尤其是在技术扩散和管理扩散飞速加快,企业竞争力从传统的商品力、销售力转移到形象力的背景下,企业更加急切地寻找新的传播途径以展现形象的独特个性。这就是公关的任务和目标,也是对公关的创新性要求。
In the information age, the information disseminated by enterprises is the corporate image. At the same time, this dissemination also shows the new characteristics of the information age - the differentiation of information dissemination. However, when many enterprises are aware of the importance of communication and image, how to attract attention and how to make a difference is a challenge and challenge for enterprises. Especially in the rapid proliferation of technology diffusion and management proliferation, the competitiveness of enterprises from the traditional commodity power, sales force transferred to the image of the background, companies are more eager to find new means of transmission to show the unique image of the personality. This is the PR mission and goal, but also the innovative requirements of public relations.