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【目的】分析科技期刊数字化建设对读者满意度的影响及实现机制,寻找优化科技期刊数字化建设的方案和提升科技期刊读者满意度的措施。【方法】基于科技期刊数字化建设及读者感知理论构建读者满意度的直接效应模型和中介效应模型,对《中国细胞生物学学报》的读者群进行问卷调查,通过网络问卷的方式采集数据,并运用AMOS18.0和SPSS17.0进行检验。【结果】科技期刊数字化建设的4个维度均对读者满意度有积极的正向影响,并通过感知有用性和感知易用性间接改善读者满意度。【结论】科技期刊应重视数字化建设,通过技术支持、功能特征、信息质量和网页设计的优化不断改善和提高读者对科技期刊的满意度。
【Objective】 The purpose of this paper is to analyze the influence of digital construction of sci-tech periodicals on readers ’satisfaction and its realization mechanism, find solutions to optimize digital construction of sci-tech periodicals and measures to enhance readers’ satisfaction of sci-tech periodicals. 【Method】 Based on the digital construction of sci-tech periodicals and the theory of reader’s perception, this paper constructs the direct effect model and mediation effect model of reader satisfaction, conducts a questionnaire survey on the readership of “Chinese Journal of Cell Biology”, collects the data through the network questionnaire and uses AMOS18.0 and SPSS17.0 for testing. [Results] The four dimensions of digital construction of sci-tech periodicals all positively influenced readers ’satisfaction, and indirectly improved readers’ satisfaction by perceiving usefulness and perceived ease of use. 【Conclusion】 Sci-tech periodicals should attach importance to digital construction and continuously improve and enhance readers’ satisfaction with sci-tech periodicals through the optimization of technical support, functional characteristics, information quality and webpage design.