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社会主义市场经济的发展给我国广告业带来了持续高速的发展。但是,在这大发展的势头中,广告经营机制滞后以及与国际广告业不相衔接等问题也日益明显地表露出来,并成为广告业发展的障碍。因此,继续深化我国广告业的改革,推行广告代理制已势在必行。广告代理制是现代广告发展的必由之路,是社会主义市场经济发展到一定阶段对广告行业提出的客观要求。我国广告业作为一项高新技术产业,要提高行业整体素质、改善服务质量,与世界广告业接轨,就必须向专业化、科学化的广告代理制方向发展。广告代理制的推行和实施将使我国广告业形成以具有全面、综合
The development of the socialist market economy has brought sustained high-speed development to China’s advertising industry. However, in this momentum of great development, issues such as lagging advertising management mechanisms and incompatibility with the international advertising industry have become increasingly apparent, and have become obstacles to the development of the advertising industry. Therefore, it is imperative to continue to deepen the reform of China’s advertising industry and promote the advertising agency system. The advertising agency system is the only way for the development of modern advertising, and it is an objective requirement for the advertising industry that the socialist market economy develops to a certain stage. As a high-tech industry, China’s advertising industry must improve the overall quality of the industry, improve service quality, and integrate with the world advertising industry. It must develop toward a specialized and scientific advertising agency system. The implementation and implementation of the advertising agency system will enable the formation of a comprehensive and integrated advertising industry in China.