论文部分内容阅读
内容简介为什么是三星?1938年,三星商会诞生于一间简陋的商铺。它见证了近代韩国的风云变幻,几经浮沉。李秉哲、李健熙两代领导者将三星从低质低价产品的大规模生产商,改造成为亚洲最有价值的科技企业。如今,三星已经成为了韩国乃至亚洲企业的一面旗帜,跻身全球顶级企业之列。历时5年,在韩国享誉经济界的6位教授在对三星集团内外部各种资料进行仔细分析、综合、系统化后,共同撰写完成。这本书以全新的视角,解读了李健熙执掌三星的管理哲学、实行的新
Introduction Why Samsung? In 1938, Samsung Chamber of Commerce was born in a shabby shops. It has witnessed the vicissitudes of modern Korea, after several ups and downs. Two generations of leaders, Li Bingzhe and Li Jianxi, transformed Samsung from a large-scale producer of low-quality and low-cost products into the most valuable technology enterprise in Asia. Today, Samsung has become a banner of South Korea and even Asian companies, ranking among the top companies in the world. After 5 years, six professors in the world renowned in the economy conducted a careful analysis of all kinds of information inside and outside the Samsung Group, and wrote them together comprehensively and systematically. This book takes a brand new perspective and explains Lee’s management philosophy in charge of Samsung.